![]() ![]() The result is upside down to offer information first, and a link to a website second: You can see this looks much different to a traditional search result. If I want to tie a tie for a wedding, and I search for how do I tie a windsor knot. ![]() They show up in search results even before the first “official” ranking in Google which generally gives them a higher click-through rate compared with other types of snippets.įeatured snippets are usually displayed for question and answer based queries. What Is The Difference Between Rich Snippets And Featured Snippets?įeatured snippets are the cream-of-the-crop when it comes to rich snippets. If you want to add then to your site, you can use my free FAQ schema generator tool. They help you to control additional real estate and you can use your favorite SEO copywriting tactics to hook people in. BONUS #9: FAQ Rich SnippetsįAQ Schema have started to gain significant visibility in Google’s search results. Or it can prompt people to start streaming music through Spotify. This can help you to bring people into your social media following by providing links to Facebook, Twitter and Instagram pages. The user also knows it contains a review and information about the quality of the film. Something that’s not clear with the other results. So if I’m looking for a review of the film, I can see that’s what this site is offering before I click on it. This extra information then allows me to see exactly what I’m going to click onto. You’ll notice that they stand out more in the search results than those around them: But let’s take a closer look at the rich snippets themselves. This is great for a websites income and sign-up rates as the people are primed to visit. This can help make the traffic to your site more targeted. The main point of them is to provide extra information about a site before someone visits. What Are The Benefits Of Using Rich Snippets?Īlthough using rich snippets does not directly affect your rankings, they do come with a lot of benefits which can help you improve your rankings. What Is The Difference Between Rich Snippets And Featured Snippets?.What Are The Benefits Of Using Rich Snippets?.In this section of our SEO guide I’m going to show you why you should be using rich snippets and give you real time rich snippets examples. You have to help a reader decide to click your page. Ranking in the first position is no longer enough. These rich snippets have become essential for sites wanting to drive more traffic. You can see it’s a review and the site contains other information, like trivia questions. But the stars and extra information provide extra content a standard snippet doesn’t have. This hasn’t been optimised so the snippet contains the first lines of text from the article.Ī rich snippet on the other hand, allows you to add extra information to your result. It contains a headline, a link and a “snippet” of text below. Here’s a “standard” snippet for the blockbuster film, Black Panther. Rich snippets are best understood visually, so let me show you what what I mean. ![]()
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